Disability Leadership Institute Entrepreneurs members share experiences on how they named their business, and what they considered when doing so. 

How do you find the right words? 

Where does naming the business come in the set up process? 

Does your business name need to be about what you do? 

What about market testing your business name? 

How long does it take to find the right name? 

What about naming your business after yourself? 

Is there anything you should be looking out for? 

Praise for this course:

About the instructor


Christina Ryan

Meet the gardener of leaders. Christina Ryan is a leadership and executive coach for diversity outcomes. Good intentions are great, good outcomes are better!For over 20 years Christina has been a leader in the Australian disability community, working at an international, national & local level to change the diversity agenda, while coaching numerous people with disabilities to their own leadership success. Christina founded the Disability Leadership Institute to create a professional hub for leaders with disabilities, so that Australia builds & supports its disability leaders. She hopes to see a growing presence of disability leaders across all sections of our community & a growing recognition of the expertise of leaders with disabilities.Christina has held CEO, senior management & team leading positions across both government & non-government sectors for 25 years, is a high level strategic thinker & noted innovator, using design thinking & collaboration to build new approaches.

Course Curriculum

  • 1

    Naming My Business video

    • Watch video - Naming My Business

This is a great Session to watch if you are getting started, or thinking of changing the name of your business. 

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